If your business has been around for more than a few years, you've likely seen a gradual decline in your traditional marketing efforts. The primary reason for this decline is consumer behavior. Advances in internet technology have opened new ways to reach consumers, but it also means that older outbound advertising methods are no longer as effective as they used to be. If your ad campaigns have been falling flat, it's time to switch from marketing at your consumers in hopes that they're interested in your product and services to attracting consumers that are already interested.
15 December 2016
Designing a functional and attractive website for your medical practice is key to attracting new patients and making your office more convenient for existing ones. Your best option is to hire a skilled web-design company with medical website experience. When having a new medical website designed, be sure to include these four important features. Patient Booking Portal Booking portals are great because they make things easier for patients and your staff. Patients won't have to wait until office hours to call and make an appointment, and your staff won't need to spend nearly as much time answering phones and manually scheduling appointments.
1 December 2016
Small businesses should not rely on word-of-mouth to promote their business or services. You should be just as diligent as larger businesses when considering your marketing tactics. Making a few changes to your strategy can put your business in front of more potential customers. Understand Recent Algorithm Changes In 2016, Google recently implemented a little-known algorithm update named "Possum." Fortunately, the Google Possum update has improved search visibility for small businesses.
28 November 2016
The task of growing your business can be among the most important and challenging aspects of managing an enterprise. This will require an effective plan for advertising your business to potential customers. Sadly, there are many business owners who will overlook the benefits of social media marketing because they are unfamiliar with this marketing channel. To help you get the most from a social media marketing campaign, you should use these three basic tips.
14 November 2016
Mobile promotions are uniquely well-suited to the modern consumer. Not only are modern consumers often on their mobile devices, but they are also more likely to convert and make a purchase. Mobile promotions can be used to "seal the deal" on both new customers and customers who are hesitating before buying. Always Consider the Timing There are times of day when customers are more likely to read their emails and commit to online shopping.
8 November 2016
Being able to create a business where everyone telecommutes means that you can get started without the often necessary thousands of dollars of overhead. By skipping the step of needing a commercial lease and being able to bring in good employees from anywhere, you may find yourself with a business that can sustain itself more easily. One issue that you may find when you have a business that operates through telecommuting is that the system for completing assignments needs to be up to par.
31 August 2016
If you are opening your own medical practice, you need to attract people to it. One way to do this is by starting your own blog. You can use the blog to get the word out about your practice, as well as provide your followers with helpful information, such as medical tips. Blogging Platform Choosing a blogging platform is your first step in starting your own blog. When making your decision, make sure the platform offers the following:
19 February 2015